Comodo Positive and
Comodo Essential SSLs are extremely popular products for customers around the
world. Their popularity stems from their low cost and ease of issuance, since
both certificates only require that the recipient verify they own the domain
they wish to cover. Both options also provide the same level of industry
standard encryption, either 128- or 256-bit. So, what exactly sets them apart?
Why pay more for an Essential when you could get a Positive? The true
difference lies in the site seals.
Site Seals are the
brands that customers associate with safe shopping. The more recognized or
trusted the site seal is, the more the customer is likely to feel safe and
comfortable making a purchase on a website. Site seals are one of the main
differentiators when it comes to SSL, since they have a direct effect on
conversions.
The image on the left
is the Site Seal provided when you purchase a Comodo PositiveSSL. As you can
see, the Comodo Positive SSL comes with a branded "Positive" site
seal – with the Comodo name barely visible. Many users are not aware of what
SSL stands for, nor do they know that Positive SSL is a security service. The
fact that ‘secured by Comodo’ is on the seal at the bottom only serves to
confuse as the seal isn’t in the Comodo colors, nor does it look or feel like
the same company. While companies in the industry understand that a PositiveSSL
does provide industry standard encryption, your average consumer is much more
trusting of a highly recognized and respected brand like Comodo.
